Getting business for a catering company
Sunday, February 28th, 2010500When writing your promoting plan, remember the correct marketing strategy could be different for each target audience you select. These are some common promoting methods and thoughts on how they can best be utilized. Catering Mountain View
Event Publications
Advertising in event industry magazines or internet sites may put your catering business’s name in front of professional even planners and other sellers who could be in a position to either use you at once or refer your services to others. Just seeing your name would possibly not be enough for planners to call you for their next event, but awareness of your services can only help when they consider a short list to get bids from for a certain job. If you operate in a market outside of major cities you can find it difficult to reach your clients this way, as event publications and websites tend to be more town focused.
Public Relations
Being a caterer, you are in a good position to be mentioned in press about events you’re employed at, particularly if you cater high-profile events locally. To get the ball rolling, you may give court certain non profits by providing a discount on your services for their yearly gala. Having done this, seek press mentions as a sponsor and vendor of the event. To methodically work to get press, include in your contract with clients a right to send PR releases about the event to inspire coverage, an effort which most clients should welcome if they’re looking for press attention also. Be ready to remove this clause if the event is intended to be non-public, however.
Client Referral System
You can informally seek referrals from consumers, but making a formal referral system can provide you with much more success. By requiring salespeople to gather referrals to potential new clients from each current customer or offering deals to clients who pass on other clients you can create incentives to ensure the referrals roll in. Once they do, be certain to heartily thank your clients who felt assured enough in your work to refer you to others. Do not simply call or e-mail, but send a handwritten thanks or gift to let the clients know how much it implies to you.
.


